Multi-Channel B2B Attribution for Agencies
Every channel. Every client. One simple view.
- For
- Digital marketing agencies and GTM agencies with 5-50 employees managing B2B clients—performance marketing agencies running Google Ads + LinkedIn Ads, HubSpot partner agencies, and demand generation agencies with clients in 60-120 day sales cycles
- Who are
- Frustrated that enterprise attribution tools cost $2,200+/month (HockeyStack) or $750-999/month (Dreamdata)—uneconomical per-client. Lightweight tools like Fibbler only cover LinkedIn, leaving Google/Meta as separate manual reports. HubSpot's native attribution requires Enterprise tier ($3,600/mo). iOS 14.5 broke 75% of their tracking, making client ROI conversations a guessing game.
- We build
- A multi-channel B2B attribution platform built for agency economics: one subscription covers unlimited client workspaces, white-label reporting, and all major ad channels (Google, LinkedIn, Meta, Microsoft) plus HubSpot/Salesforce CRM integration. 48-hour time-to-first-insight, not weeks.
- Unlike
-
Fibbler ($89-159/mo) — LinkedIn-only, no Google Ads, Meta, or Microsoft attributionHockeyStack ($2,200+/mo) — 25x more expensive, 'steep learning curve, took weeks for things to click'Dreamdata ($750-999/mo) — 'Expensive and takes a while to learn, you'll probably need other tools alongside it'
- We deliver
-
Multi-channel in one view — Google Ads, LinkedIn, Meta, Microsoft Ads attribution unified with CRM revenueAgency-native pricing — Per-agency flat rate with unlimited client workspaces (not per-client fees)48-hour time-to-value — Pre-built integrations, no-code setup, instant dashboards (not weeks)
- So that
- Agencies can finally show clients exactly which campaigns drive revenue, retain more clients through proven ROI, and confidently expand budgets—without enterprise-grade costs or month-long implementations.
The Problem
Agencies can't prove ROI across channels without enterprise-priced tools ($2,200+/mo) or stitching together single-channel solutions. 68% of B2B marketers cite correct attribution as their biggest challenge, while only 29% are 'extremely confident' in their attribution accuracy. iOS 14.5 eliminated 75-80% of tracking signals, and B2B buyers now touch 14+ touchpoints over 92-day cycles—creating attribution chaos that agencies struggle to solve affordably.
“We're exploring external tools for multi-touch attribution because we haven't been happy with the accuracy of HubSpot's native functionality... B2B SaaS company with long sales cycles and multiple stakeholders involved in deals.”
HubSpot Community ↗
“Set up is a huge learning curve. Even if you get a great CSM, it took weeks for things to 'click'. If you are the one setting up the tool, be prepared to block off your calendar for at least a week to fully dive in.”
G2 (HockeyStack) ↗
“Extremely disappointing customer service—the worst I have seen in years. The attribution system is consistently buggy and unreliable, causing more harm than good.”
G2 (Triple Whale) ↗
“It's expensive and takes a while to learn how to use it effectively. And at the end of the day you'll probably need other reporting tools to use alongside it.”
G2 (Dreamdata) ↗
“Customer support is good but terms when you are locked in a 12-month contract is insane and the tech is hard to set up (took almost 3 weeks). Everytime you change something in your CRM, Ruler will not work... Wasted money.”
Capterra (Ruler Analytics) ↗
“B2B marketing attribution reporting is broken... This is one of many quote requests where the message didn't align with the attribution source concluded by either Google Analytics or HubSpot. I've spoken to many marketers who find that their data doesn't mirror how the user actually found out about them.”
Supermetrics Blog ↗
“Only 29% of marketers are 'extremely confident' in the accuracy of these reports. The rest... not so much, if not at all.”
Market Signals
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Competitors
R
Ruler Analytics
Small: £179/mo • Medium: £584/mo • Large: £999/mo (12-month contracts required)
Multi-channel attribution with call tracking focus. Strong in UK market.
F
Fibbler
Growth: $89/mo (1 user) • Unlimited: $129/mo • Agency: $159/mo (2 accounts)
LinkedIn impression-to-pipeline attribution—lightweight, fast-setup for SMB B2B. 2,000+ customers.
T
Triple Whale
GMV-based: Starter $129/mo → Pro $449/mo. $1M GMV brand pays ~$429/mo.
E-commerce attribution for Shopify DTC brands. Not for B2B.
F
Factors.ai
Free (200 accounts) • Basic: $399/mo • Growth: Custom. LinkedIn AdPilot add-on $1,000+/mo.
Account intelligence + attribution for mid-market ABM teams.
H
HockeyStack
$2,200/mo minimum (was $949/mo in 2023). Volume-based pricing.
Enterprise B2B revenue attribution and GTM intelligence platform. Raised $20M Series A.
D
Dreamdata
Free tier (limited) • Team: ~$750-999/mo • Business: ~$2,499/mo
B2B revenue attribution with AI signals and activation features. Strong in mid-market.
U
Usermaven
Starter: $14/mo (100K events) • Premium: $49-99/mo (1M events) • Enterprise: Custom
Privacy-first analytics with attribution features. GA alternative positioning.
How the offer ladders up
Free spreadsheet/tool that estimates cross-channel attribution gaps based on agency inputs (ad spend, CRM data, sales cycle length). Shows agencies how much revenue visibility they're losing.
3 client workspaces, Google Ads + LinkedIn Ads attribution, HubSpot integration, basic dashboards. Entry price removes adoption friction.
10 client workspaces, all ad channels (Google, LinkedIn, Meta, Microsoft), HubSpot + Salesforce, white-label reports, custom dashboards.
Unlimited client workspaces, API access, custom integrations, dedicated success manager, full white-label (custom domain), SOC2 compliance.
Value Equation Breakdown
Alex Hormozi's framework for understanding if an idea will be easy to sell. Higher scores = easier sell.
8.0/10
↑Maximize these
Show clients exactly which campaigns drive revenue, retain more clients through proven ROI, and confidently expand budgets—all from one dashboard. 9/10
Fibbler proved this works at $89/mo for LinkedIn-only (2,000+ customers). HockeyStack raised $20M at $2,200/mo. Market validated—gap is pricing. 7/10
↓Minimize these
First attribution insights within 48 hours of setup—not weeks like HockeyStack. Pre-built integrations, instant dashboards. 8/10
No-code setup, HubSpot/Salesforce native, connect ad accounts in 10 minutes. Unlike HockeyStack ('block your calendar for a week'). 8/10
Alex Hormozi's Value Equation from $100M Offers. The higher your score, the easier your offer is to sell.
Understanding the Value Ladder
The Value Ladder structures your offers in ascending levels of value and price. Start with something irresistible and low-barrier, then build trust and deliver more value at each step up.
Why it works
The stages
Free value that builds trust and captures leads.
Low-ticket product that converts leads into buyers.
Your main product delivering the full solution.
Ongoing value through memberships or add-ons.
Premium, high-ticket solution for your best customers.
Framework: Russell Brunson — DotCom Secrets