ShipLog — Automated Content for Builders
Solo founders and small startup teams (1-5 people) who ship code regularly but struggle to maintain a consistent social media presence
Frustrated by the gap between what they build and what the world sees. They know visibility compounds. They've watched Pieter Levels, Marc Lou, and Danny Postma build audiences by sharing their work — but writing posts drains their mental energy.
An automated content engine that turns your building activity into ready-to-publish social posts. Connect GitHub, Linear, Notion, and Stripe. ShipLog monitors your commits, completed tasks, and revenue milestones — then generates authentic, voice-matched posts.
- Buffer/Hootsuite — built for marketers, you still write everything
- Typefully/Hypefury — better for writers, but you still write
- Tweet Hunter/Taplio — generic AI output, shadowban risks
- Zero creative effort — your commits ARE your content
- Your voice, not AI slop — trained on your actual writing
- Multi-platform — X, LinkedIn, Threads, Bluesky
Founders build their reputation while they build their product. In 12 months: documented journey, engaged audience, inbound opportunities — without writing a post from scratch.
$8,000-15,000/mo
4-6 weeks
Remote founders & indie hackers
Проблемот
Knowledge workers and founders know they should "build in public" but 73% fail to maintain consistency. The problem isn't willpower — content creation drains the same creative energy needed for building.
Реални луѓе кои го искусуваат овој проблем
SatyatheBuilder
"Build in public is more like destroying mental peace in public. I would rather spend my time working on real marketing strategy rather than wasting my time with people who will never convert."
Indie Hackers
u/builderpain
"The constant pressure to perform. Some days you got nothing to show and you feel like you're letting your 'audience' down. It's exhausting."
r/buildinpublic
Michael_Andreuzza
"Wrong. You should NOT create a product that ONLY relays on building in public to sell. I have built in public before, but is too toxic for the product and your mental health... Is a trap. Social media is a trap."
Indie Hackers
panrafal
"Sure probably would love to, but there is a big thing that really holds me back - effort to start. If you have an audience already it's a no-brainer... But there are lots of people who are super anxious about it."
Indie Hackers
tawheed
"I definitely disagree with this! Build in public can be more of a distraction as you worry too much about the update that you need to post than the quality of the product that you are building."
Indie Hackers
Пазарни Сигнали
Големина на пазар
$24.76B + $14.8B = $39.5B TAM
Стапка на раст
22.8-32.5% CAGR
Трендови на пребарување
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Конкуренти
BuiltPublic
$9.99/mo
Turns GitHub commits into Twitter posts. Made specifically for developers building in public.
Слабости
- • Twitter/X only
- • GitHub only
- • No voice training
No third-party reviews available yet — tool launched in 2025.
Buffer
$5/mo per channel
Social media scheduling for brands and agencies. Plan, collaborate, and publish across all major platforms.
Слабости
- • Constant post failures
- • No business-hour support
Typefully
$12.50/mo
Write and schedule Twitter threads and LinkedIn posts. Built for creators who want to grow their audience.
Слабости
- • No Instagram
- • Collaboration bugs
Hypefury
$29/mo
Twitter growth tool with auto-DMs, engagement features, and viral tweet recycling. For creators monetizing their audience.
Слабости
- • Auto-DM limits (50/day)
- • Premium pricing
Taplio
$39/mo
LinkedIn personal branding tool. AI-powered post writing, scheduling, and engagement analytics.
Слабости
- • Buggy software
- • LinkedIn account safety risk
Понуда (Скала на вредност)
Build in Public Starter Kit
Free50 post templates PDF, Notion content calendar, sharing checklist, 5 sample AI posts from real commits
Instant download after email signup. Addresses the #1 pain: effort to start.
Starter
$12/mo1 source (GitHub OR Linear OR Stripe), 2 platforms (X + LinkedIn), 20 posts/month, manual review
Basic voice training, Discord community access. See your commit → content in seconds.
Builder
$29/moAll sources (GitHub, Linear, Notion, Stripe), all platforms, 100 posts/month, auto-scheduling
Advanced voice training, milestone detection ($1K MRR, first customer), weekly build recap.
Studio
$79/moUp to 5 team members, 3 projects, unlimited posts, API access, white-label
Custom AI training, approval workflow, analytics dashboard, dedicated Slack support.
Рамката на Russell Brunson за структурирање на понудите. Почни бесплатно, изгради доверба, потоа понуди поголема вредност на повисоки цени.
Lead Magnet
Бесплатна вредност за градење доверба и собирање лидови.
Frontend Offer
Продукт со ниска цена за конвертирање лидови во клиенти.
Core Offer
Главниот продукт или услуга. Најголем дел од приходот доаѓа од тука.
Backend Offer
Премиум понуда со висока цена за најдобрите клиенти.
Зошто функционира: Градиш доверба на секој чекор. Кога некој ќе стигне до највисоката понуда, веќе те познава и ти верува.
Научи повеќе за Скалата на вредност во книгата на Russell Brunson · Russell Brunson
Ние го направивме истражувањето. Сега гради.
Почни да градиш со 1 кликИстражи ја твојата идеја.
Добиј ист извештај за твојата идеја. Конкуренти, проблеми, пазарни сигнали, скала на вредност, промптови за градење. Автоматски.
Анализа на вредност
Рамката на Alex Hormozi за разбирање дали идејата ќе биде лесна за продажба. Повисок резултат = полесна продажба.
8.5/10
↑ Максимизирај ги овие
Be known for what I build — without becoming a content creator. 9/10
Mechanism is believable, needs social proof. 7/10
↓ Минимизирај ги овие
Posts generated in minutes, results in days. 9/10
Connect and approve, that's it. 9/10
Формулата на Alex Hormozi од $100M Offers. Колку е повисок резултатот, толку полесно се продава понудата.